ITQI Superior Taste Award

We are proud to announce that our Aloe Vera drink ALEO Premium was awarded by the highest – 3 golden stars ITQI Superior Taste Award 2015 and 2018.

What is ITQI Award

The Superior Taste Award is an annual non-competitive prize open to any food or drink product available on a retail basis. Products are blind tested by a panel of judges and scored out of 100 (first impression, appearance, smell, texture, taste and aftertaste), on their own merits, not competing against other products. The foods and drinks are tested by a jury of professional European chefs and sommeliers.

Superior Taste Award is quite known and valued in food and drinks business sector, each year many companies from around the world subscribe to the Superior Taste Award. Examples of companies awarded in the last few years are AB InBev; Alpro Soya; Asia Pacific Breweries; Carlsberg; Coca-Cola; Sigmaringer Hofbräu; Del Monte Foods; Granini; Haacht Brouwerij; Hain Celestial Group; Heineken; Kagome CO., Ltd; Kirin Beverage CO., Ltd; Mevgal; Nestlé Waters; San Benedetto; United Spirits and etc.

How it works

Foods are tested by a jury of chefs and drinks by sommeliers and beverage experts. Products are blind tested solely on their own merit (not compared), with the focus on the intensity of gustatory pleasures and the sensory analysis methodology. Organoleptic criteria are scored (first impression, appearance, smell, texture, taste and aftertaste/retro-olfaction) and commented on by each judge. Each product is classified in one of 340 categories and prepared as instructed by the producer.

Each judge gives a score for each criterion as well as a comment justifying the grade. All the scores by the jury are compiled with taste and first impression having a higher weight. The final results are communicated confidentially to the participating manufacturers with a report accompanying the analysis, comments and further suggestions about their products.

All products with a minimum score of 70% are awarded in the following way:

– One Golden Star with a score between 70% and 80%: Products are awarded for “Notable Taste“.
– Two Golden Stars with a score between 80% and 90%: products are awarded as “Remarkable“.
– Three Golden Stars with a score of 90% and above: products are awarded as “Exceptional“.